PropelEdge
Your pursuit team's ceiling is the number of senior people you can put on a deal. That ceiling is why you lose the contested ones. PropelEdge lifts it — so every pursuit gets the A-team treatment, and your senior people spend their time on the decisions that actually close deals, not the decks that describe them.
See PropelEdge in 60 seconds
A quick walk-through of how the five-agent pipeline runs a pursuit end to end.
The deal coordination tax scales with every team you add. The cost is invisible — until you lose.
Decision-makers per enterprise deal
Win rate on complex deals ($100K+ ACV)
Sales rep time actually spent selling
The math of pursuit hasn't changed in twenty years. That's the problem.
Here's how it still works at most services firms. A deal comes in. Someone senior triages it. If it looks big enough, a pursuit team gets assembled — an SE, a BD, maybe a practice lead, a solution architect if the stars align. They spend three weeks building a deck, rebuilding the same boilerplate that somebody else built for a different client last month, chasing people for input, and cutting the proposal down at midnight the day before it goes out.
And that's for the deals that get a pursuit team. The rest get a templated response and a prayer.
You already know where this ends. Your win rate on the contested deals reflects how many of them got the A-team. Your ceiling is the number of senior people you can spare. Hiring your way out doesn't work — the talent is scarce, the ramp is slow, and your CFO isn't signing off on it anyway. Waiting for your account managers to upskill into strategic sellers? That's a five-year rebuild and you don't have five years.
The firms that win the next decade break the link between pursuit depth and senior headcount. The ones that don't, lose to the ones that do. It's not complicated. It's just uncomfortable.
What is Revenue Orchestration?
Short version: it's how you stop letting pursuit depth get rationed by headcount.
Longer version: revenue orchestration turns the full pursuit — qualification, point of view, demo, proposal, the case study you write after you win — into a coordinated agentic workflow. Specialized AI agents do the production work. Your senior people stay in the loop, but only for the decisions that need them. The institutional knowledge that used to live in six people's heads now lives in a layer every pursuit can draw on, and every closed deal sharpens the next one.
That's the what. The why is simpler. You've got more opportunities than capacity, the capacity is expensive, and the gap between the two is where your growth number is dying. Revenue orchestration is how you close that gap without hiring fifty more SEs.
PropelEdge is Tvameva's take on it. Five agents, calibrated by senior sales leadership, running under human checkpoints at every gate.
4 capabilities that drive measurable business value.
Each capability is delivered by our PropelEdge AI Pod — specialized agents doing the work, a small human team governing quality and outcomes.
Qualify, map, and score every lead in under an hour.
The first agent in the PropelEdge pipeline handles the work that typically consumes 1–2 days of senior consultant time: researching the prospect, mapping their needs to your service areas, generating use case hypotheses, and scoring opportunity fit. The agent pulls from public data sources, your CRM, and your firm's institutional knowledge base to produce a structured qualification package — not a generic lead score, but a detailed assessment of fit, competitive positioning, and recommended engagement approach.
No manual research. No wasted cycles on deals that won't close. Your team reviews the qualification, approves or redirects, and moves to the next stage in hours instead of days.
A complete point-of-view deck in days, not weeks.
The second agent generates a full 7-section POV deck — composable architecture, agentic use cases, delivery model, and engagement options — tailored to the prospect's industry, technology landscape, and strategic priorities. The output is white-labeled to your firm's brand profile automatically.
This isn't template filling. The agent synthesizes prospect research from the intake stage, your firm's past engagements in similar verticals, and current market context to produce a POV that demonstrates genuine understanding of the prospect's business. Your team reviews content, iterates framing, and approves for delivery — they don't write boilerplate.
Prep the demo. Capture feedback. Assess readiness.
The third agent prepares demo scripts and walkthroughs tailored to the prospect's priorities, captures session feedback in structured format, and assesses deal readiness with recommended next steps. Demo preparation that previously consumed days of manual work happens same-day.
After each demo session, the agent processes feedback, updates the opportunity profile, and adjusts the proposal strategy. This creates a continuous feedback loop that sharpens every subsequent interaction — not just for this deal, but across your entire pipeline.
Full enterprise proposal in hours — not weeks.
The fourth agent builds a complete client-ready proposal — scope, phased sprint plan, pricing, risks, and platform comparison appendix. It finds the client's existing roadmap and maps every item to proposal scope, ensuring 100% requirement coverage with zero gaps. Output is delivered as DOC, PDF, and PPT — ready for client delivery.
This is the stage where PropelEdge delivers the most dramatic efficiency gain. What previously required a full week across 5–6 senior resources is completed in 5 hours by one person with the agent handling the heavy lifting. Your team reviews with colleagues, collaborates with the client, and approves for submission.
The impact on your deal economics
Your CRM and proposal tools. Our agentic intelligence. 90% fewer people per deal.
PropelEdge is not a document template tool with AI bolted on. It adds a purpose-built agentic intelligence layer to your existing CRM and proposal workflow — four specialized agents that handle the volume work your senior people shouldn't be doing.
Same team size, dramatically more deals in motion — AI agents handle the capacity ceiling
Zero gaps, zero missed items — AI maps every client requirement to proposal scope
Full enterprise proposal — scope, phasing, pricing, risks — in hours, not weeks
What we add on top of your existing platform investments — the IP, agents, and accelerators that create differentiated outcomes.
Researches prospects, maps to service areas, scores fit, synthesizes inputs from sales, ABM, and partner teams — in under 1 hour vs. 1–2 days manual
Generates 7-section POV decks pulling from solution engineering, industry frameworks, and competitive intel — white-labeled to your brand. 1–2 days vs. 2–3 weeks
Prepares demo scripts from labs and solution architecture inputs, captures structured feedback, assesses deal readiness — same-day vs. days of prep
Orchestrates scope from delivery, pricing from finance, partner alignment, risk assessment — complete proposal in 5 hours vs. 1 week across 5–6 people. Output: DOC, PDF, PPT
Every deal compounds learning — past proposals, competitive intelligence, industry frameworks, client feedback. The system gets smarter with every pursuit.
Automated formatting in your firm's brand profile. Client-ready deliverables without manual formatting across all 12 contributing teams.
Your pipeline and opportunity data — bidirectionally synced with qualification scores and proposal metadata
Your prospect research sources, RFP documents, and client roadmaps — fed into the agent pipeline
Who PropelEdge is for
The challenger services firm
You win on depth, not scale. The deals you take to the mat against bigger incumbents, you win when your point of view is sharper, your proposal is tighter, and you move faster than the other side. The ones you lose, you lose because you couldn't put enough senior thinking on the deal — and the incumbent could. That's your ceiling, and you already know it. PropelEdge lifts it.
The specialist services firm
You run a consultancy, an agency, a software studio, an MSP — the kind of shop where your principals are your best sellers and your best deliverers. Which means every hour chasing new business is an hour not billed, and you feel it in the P&L. You want more pursuits, better proposals, and your senior people back on the work that pays.
Same capability under the hood. Two ways to run it, depending on which of those you are.
Two editions. One five-agent core.
PropelEdge ships as two subscriptions. What they do is identical. What changes is how much of the stack you want under your own roof, and how deep the integration goes.
PropelEdge Enterprise
For challenger firms that need pursuit data, identity, and governance inside their own walls.
- ▸Runs inside your own cloud environment
- ▸Integrates with whatever identity provider your org already uses
- ▸Integrates with your pricing tool, so every proposal reflects your actual commercial model — not a generic one
- ▸Unlimited proposal templates and output formats, shaped to your brand and your methodology
- ▸160 hours of onboarding, training, and support included with every subscription — we don't drop and run
- ▸Annual subscription
PropelEdge Business
For specialist firms that want the capability without the setup work.
- ▸Fully managed. Log in and start running pursuits — nothing to provision, nothing to stand up
- ▸Self-serve onboarding: load your brand, drop in your methodology, run your first pursuit the same day
- ▸A curated library of proposal templates
- ▸Tiered monthly pricing. Available in India and the US at launch
Where revenue orchestration is going
The five-agent pursuit pipeline is the beachhead, not the ceiling. The fuller story extends past the pursuit of a single deal into the whole revenue motion — portfolio-level pursuit strategy, learning loops across accounts, partner alignment, delivery handoff, renewal and expansion. Every team that touches a deal, in one agentic workflow, with the memory to make every next deal sharper than the last.
PropelEdge vs. the way you pursue deals today
The honest competitor isn't a software category. It's the pursuit process you're running right this minute — the Slack threads, the version-control chaos, the senior person rewriting the exec summary at 11pm.
| Today | With PropelEdge | |
|---|---|---|
| Depth per deal | Whatever you can spare | Constant — every pursuit gets it |
| Time to first POV | Two, maybe three weeks | A day or two |
| Time to full proposal | Three to four weeks, five or six senior people | Hours, one reviewer |
| What you learn from a closed deal | Whatever the pursuit team remembers | Everything, structured, available on the next one |
| Coverage of the client's roadmap | Around 65% in our experience, and the gaps cost deals | All of it, mapped item by item |
| Rebranding for a partner or client | A day of reformatting | Happens automatically |
PropelEdge isn't replacing your CRM. It isn't replacing your proposal tool. It's replacing the manual coordination layer that sits between them — the layer that eats your senior people's afternoons.
Outcomes from the field — not from a slide deck.
From a week-long proposal process to 5 hours — with one person.
A professional services team was spending a full week across 5–6 senior resources to produce each enterprise proposal. The process consumed their most experienced people, limited the number of opportunities they could pursue, and created a structural bottleneck in their pipeline.
Production deployment | 4-agent pipeline | DOC + PDF + PPT output
Venugopal Arcot
Board Member, Strategic Advisor, Keynote Speaker
“We used to throw 10–12 people at every major proposal — senior consultants pulled off billable work for weeks. With Tvameva's agentic AI approach, a small team with the AI pipeline produces a better proposal in a fraction of the time. We went from scrambling on every RFP to never missing a deadline — not once. 35–40% less prep effort, higher win rates, and our senior people are back on client work where they belong. We're scaling it across all our practice areas now.”
Frequently asked questions
What is revenue orchestration, and how is it different from revenue operations (RevOps)?
RevOps aligns the processes and metrics across sales, marketing, and customer success. That's useful, and it's not the same problem. Revenue orchestration automates the actual production work of running a pursuit — the qualification, the POV, the demo, the enterprise proposal, the case study afterwards. RevOps gives you cleaner reporting. Revenue orchestration gives your senior people their afternoons back.
Does PropelEdge replace our CRM?
No. It sits above your CRM, your proposal tools, and your knowledge base. It reads from them, coordinates across them, and puts client-ready artifacts out the other end. Nothing gets replaced.
How is PropelEdge different from AI proposal generators or RFP response tools?
Those are GenAI content tools. You feed them a library and a prompt, they produce a faster draft. They help one person write faster.
PropelEdge isn't that. It's an enterprise-scale agentic sales workflow orchestration application. It doesn't write faster — it runs the pursuit. Five specialized agents coordinate the full lifecycle of a complex deal, carry context across every stage, enforce human checkpoints at every gate, and compound institutional learning across every pursuit your firm runs. It's built for the deals where there is no RFP and no template — just a prospect, a blank page, and a window that's closing.
GenAI proposal tools help a single writer. PropelEdge runs the pursuit organization.
How long before we see a qualified lead, POV, or proposal?
Under an hour for a qualified opportunity. A day or two for a first POV. Hours — not weeks — for a full enterprise proposal. These come from real engagements, not slides.
How do we engage with PropelEdge?
Two subscriptions. PropelEdge Enterprise runs inside your own cloud and integrates with your identity, pricing, and methodology. PropelEdge Business is fully managed by Tvameva and designed for specialist firms that don't want to stand anything up. Pick the one that matches how you want to run it.
How does pricing work?
Enterprise is an annual subscription. Business is a tiered monthly subscription. Specifics land in the 30-minute demo conversation — different firms have different baselines, and we calibrate from there.
Is our pursuit data safe?
Yes. Your data is processed in your tenant, not commingled with anyone else's, and not used to train any external model. What compounds across pursuits is anonymized pattern learning — win shapes, objection types, pricing cohorts. Never raw client data.
Related reading
Deep dives on revenue orchestration
The rest of the Tvameva platform
PropelEdge is one layer. Every deal it touches feeds the others:
Ready to see PropelEdge in action?
We'll walk you through a PropelEdge demo — how our AI Pod delivers, what the economics look like, and how it applies to your specific use case. 30 minutes. No commitment.